BNY Mellon To Rebrand Investment Management Arm

Editorial Staff

28 September 2018

Following the integration of BNY Mellon Investment Management's US multi-asset manager, the firm will be branded Mellon effective from January 2.

The firm was formed in 2018 to combine the active equity strategies of The Boston Company; the active fixed income strategies of Standish Mellon; and the index, multi-asset and multi-factor strategies of Mellon Capital to create a multi-asset investment manager, it said in a statement.

With $549.8 billion in assets under management, as of June 30, the firm has more than 500 employees worldwide, with headquarters in Boston and a presence in Pittsburgh, San Francisco, London, Singapore and Hong Kong.

"With its long heritage in the investment community and strong associations with wealth and prosperity, Mellon is a natural name for our business," said chairman and chief executive Des MacIntyre. "The combined business represents a step beyond traditional investment management, delivering integrated multi-asset expertise from one firm. “Our clients' continued partnership affirms the benefits of bringing together the capabilities of these three firms. With our clients' feedback in mind, we identified a new brand that captures the essence of the past and the promise of our future. We believe today's announcement marks the next step in our journey together to deliver superior investment outcomes for clients."